Posted on : 06-06-2020
OnePlus and McLaren have ended their partnership after three smartphone launches and many of hype over a period of the many months. British sports car maker and racing team McLaren announced that the 2 companies will not be collaborating for McLaren-branded OnePlus smartphones. That said, we will still expect a special edition smartphone from OnePlus to be launched later this year, with the corporate known to tie up with top brands and franchises.
In a statement to Android Authority, McLaren confirmed that the partnership with OnePlus had ended after reaching its scheduled conclusion. This followed speculation that the partnership was to finish after OnePlus was not listed as a partner on McLaren's official website. The partnership led to the launch of three smartphones, starting with the OnePlus 6T McLaren Edition in late 2018. This was followed by the OnePlus 7T Pro McLaren Edition in late 2019, and therefore the OnePlus Concept One smartphone at CES 2020.
While the previous two were commercial launches and available to get , the third was an idea device which was never released commercially.
OnePlus special edition devices have typically commanded a premium over the regular devices, and also accompany slightly boosted specifications and extra accessories within the box. before the partnership with McLaren, OnePlus had engaged with other major franchises, including the OnePlus 5T Star Wars Edition and OnePlus 6 Marvel Avengers Edition.
OnePlus does periodically launch special edition devices, usually along side its 'T' devices that are launched at the top of every year. thereupon in mind, it's likely that OnePlus are going to be performing on a special edition device for 2020 also , although there is no information on which brand or franchise the smartphone maker will partner with. the top of the partnership with McLaren seems sensible, as long as the thought would be considered boring and repetitive if carried on.